One of the biggest celebrity fashion trends is to put a picture of a celebrity on a tshirt. Just have a look at Beyonce (left). Perhaps the best way to sell clothing is to put it on a celebrity’s back. Failing that, put a celebrity image on the back of the t-shirt; either way it’s trendy, it’s funny and it’s celebrity…
Celebrities on t-shirts
Of course there’s always the official merchandise: images of squeaky clean Justin Bieber sporting his shinny white-toothed grin on the back of a teenaged-girl (or boy, I guess…) And then there are the unofficial ones. This is where the fun starts.
The question is: who owns the celebrity image, and in what way? In many countries mainly outside the US, the visual image belongs to the person who took the picture, and it may be used in any way that’s not damaging to the person portrayed. This is particularly good if you’re producing a product that parody’s a celebrity: very useful during presidential election campaigns!
In North America, it’s all rather vague. As long as a funny t-shirt doesn’t try to pretend to be official merchandise, it should be safe. As for the celebrity: tough luck! A life in the media spotlight works both ways, and a few funny t-shirts with celebrity trends is all part of being famous.
Celebrity t-shirts and charities
The other completely different market for celebrity funny t-shirts is for raising funds and awareness for charity. In the UK, the BBC runs an annual fund-raiser for children’s charities known as ‘Comic Relief’. Each year notable comedians, celebrities, the rich, the famous, the great and the good, all come together to raise $1,000,000’s for charity. As part of this campaign, funny t-shirts with a celebrity theme are available throughout the country.
Celebrity trends to support good causes through the marketing of clothing and other merchandise is now starting to take hold in North America. One of the easiest items to merchandise is the good old funny t-shirt: easy to produce and quick to distribute.
The big celebrity t-shirt market
By far the biggest market for funny t-shirts sporting images of the rich and famous is online. Funny celeb T’s are big business for an increasing number of companies. Catch phrases, cartoon-sketches, photo-shopped images, parodies, the clean, the rude and the outrageous, have all found their way onto the online shelves. There are literally hundreds to choose from and can make great presents for yourself or your friends and family (best not get your mother a rude one…)
The only limit to the humor is in the imagination of the t-shirt designer. It seems the trend in funny t-shirts, poking fun at celebrity, is set to stay. That’s great news for everyone, even for the celebrities. Who was it that said, “Any publicity is good publicity”? With funny t-shirts having a jest at the rich and famous, celebrities should be pleased with the growing trends!
